Wehpa is a global underground culture movement focusing on BIPOC and Latino content.

-4.8 C
New York
Sunday, February 25, 2024


Live Nation New Director of Latino Music Canada Ricky Taco.

Keep your head down and put in the work. Here is your proof Ricky Taco been grinding for year in the shadow. Wehpa congratulates you on your appointment as director of Latin music Canada. Well deserved.

We had the honour of asking him a few questions about his journey.  Please read them below.


*Ricky Taco you owe us a video interview when time permits. 

Live Nation Canada – Bravo Also From Wehpa


At Live Nation, we need to be as diverse as the fans and artists that we serve.

We’re continually striving towards this goal on all fronts to uplift people across race, ethnicity, gender, sexual orientation, disability, and other underrepresented groups. The core of our business is promoting. And we are committed to improving our promotion of diversity within our company and the world at large.

Now let’s find out who is Ricky Taco and how and why live Nation are lucky to have him.

Who is Ricky Taco?
I consider myself a hardworking person that is always trying to better himself and his family through being consistent in everything that I do.

Where are your parents from what is your heritage what do you identify as Hispanic Latino or? Peru

How long have you been grinding in the music industry?
16 years to be exact, from the moment I did my first party at a local nightclub downtown Toronto.

You been working in silence now you’re here what’s the secret?
Stay consistent & remain humble.

Live Nation is the big league what does this mean to you and what does this mean to you what does this mean for Latinos in Canada.
It means a lot to me, it is a dream come true, not only for myself but for the Latin community in Canada. For me to be given the opportunity to lead and expand the Latino footprint across Canada is a big responsibility and I’m honored to be a part of this.

What were the 5 miles stones that got you here?
– First party @ Afterlife nightclub
Wisin y Yandel concert in Toronto
– Managing @LaFirmaSantana
Ozuna concert in Toronto & Montreal
– And now @ Live Nation

What are you most great full for in life?
Just being able to get up every day and do what I have to do for myself and my family.
Sometimes we take for granted the small stuff.

What was your hardest life and professional lesson?
Not everyone around you is good and as much as you may want to help, you can’t help everyone.

What are the rules you live by?
Consistency and hard work.

What’s word if winsome would you tell your younger self, As a role model for the future music industry hopefuls and dreamers what advice do you have?
Go through the different steps that life and God puts in front of you and enjoy the process. But remain focused and consistent on your end goal.

What do you do for fun?
I watch artists interviews on YouTube and documentaries of all kinds.

If you could change anything in the Latino music industry in Toronto and Canada,
what would it be?

It is already changing but we need to continue to support one another as much as possible.

Who are the 10 top Latin artists from Canada in not order?
Unfortunately I don’t think I can come up with 10 Canadian – Latin artists at the moment but for sure. This is his list below in no order .

Director of Latin Music Canada Live Nation – Ricky Taco


Fito Blanko : https://www.instagram.com/fitoblanko/

La Firma Santana : https://www.instagram.com/lafirmasantana/

Alex Veliz : https://www.instagram.com/alxvelizmusic/

Do you have a quote for Us to share?
“Stay Consistent” – Ricky Taco

Ricky Taco & La Firm Santana

“Your life doesn’t get better by chance, it gets better by change “- Ricky Taco

Previous article
Next article

Related Articles


Please enter your comment!
Please enter your name here



Latest Articles